COFOCE is the leader regional trade promotion organization in Mexico. The core business of COFOCE, as a governmental institution, is promoting exports from Guanajuato State to the world market. This central region of Mexico is one of the richer speaking about traditions, history and art craft (birthplace of The Mexican Independence). COFOCE, in a fair trade initiative, chose MUNDOSHOP as a natural partner in order to reduce logistical costs and remove middlemen to help craftsmen to get decently paid and place their products in international markets.